Cases in advertising and promotion management /
John A. Quelch, Paul W. Farris.

APA Citation

Quelch, J. A., Farris, P. W. (1987). Cases in advertising and promotion management. 2nd ed. Plano, Tex.: Business Publications.

MLA Citation

Quelch, John A, and Paul W Farris. Cases In Advertising And Promotion Management. 2nd ed. Plano, Tex.: Business Publications, 1987.

Warning: These citations may not always be complete (especially for serials).