Sales promotion management /
John A. Quelch.

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Main Author: Quelch, John A.
Language(s): English
Published: Englewood Cliffs, N.J. : Prentice Hall, c1989.
Subjects: Sales management > Sales management / Case studies.
Sales promotion > Sales promotion / Case studies.
Physical Description: xi, 350 p. : ill. ; 24 cm.
ISBN: 0137881185
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Limited (search only)	University of Michigan

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