Marketing research; text and cases
[by] Harper W. Boyd, Jr. [and] Ralph Westfall.

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Main Author: Boyd, Harper W.
Related Names: Westfall, Ralph L.
Language(s): English
Published: Homewood, Ill., R. D. Irwin, 1972.
Edition: 3d ed.
Subjects: Marketing research.
Physical Description: xv, 813 p. illus. 24 cm.
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Limited (search only)	University of Minnesota

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