Understanding customers /
Chris Rice.

APA Citation

Rice, C., Chartered Institute of Marketing. (1997). Understanding customers. 2nd ed. Oxford: Butterworth-Heinemann.

MLA Citation

Rice, Chris, and Chartered Institute of Marketing. Understanding Customers. 2nd ed. Oxford: Butterworth-Heinemann, 1997.

Warning: These citations may not always be complete (especially for serials).