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Consumer behaviour :
behavioural aspects of marketing /
Chris Rice.

APA Citation

Rice, C., Chartered Institute of Marketing. (1993). Consumer behaviour: behavioural aspects of marketing. Oxford: Butterworth-Heinemann.

MLA Citation

Rice, Chris, and Chartered Institute of Marketing. Consumer Behaviour: Behavioural Aspects of Marketing. Oxford: Butterworth-Heinemann, 1993.

Warning: These citations may not always be complete (especially for serials).