Financial aspects of marketing

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100 1 ⊔ ‡aWard, Keith, ‡d1949-
245 1 0 ‡aFinancial aspects of marketing / ‡cKeith Ward.
260 ⊔ ⊔ ‡aOxford [England] : ‡bHeinemann Professional Publishing, ‡c1989.
300 ⊔ ⊔ ‡axii, 434 p. : ‡bill. ; ‡c24 cm.
490 0 ⊔ ‡aThe Marketing series
500 ⊔ ⊔ ‡a"Published on behalf of the Chartered Institute of Marketing."
504 ⊔ ⊔ ‡aIncludes bibliographical reference (p. [427]) and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement ‡xFinance.
710 2 ⊔ ‡aChartered Institute of Marketing.
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