Marketing communications strategy

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050 0 0 ‡aHF5415.123 ‡b.Y47 1995
082 0 0 ‡a658.8/02 ‡220
100 1 ⊔ ‡aYeshin, Tony
245 1 0 ‡aMarketing communications strategy / ‡cTony Yeshin.
260 ⊔ ⊔ ‡aOxford : ‡bButterworth-Heinemann, ‡c1995.
300 ⊔ ⊔ ‡a214 p. : ‡bill. ; ‡c29 cm.
490 0 ⊔ ‡aThe Marketing series.
500 ⊔ ⊔ ‡aIncludes index.
500 ⊔ ⊔ ‡a"Diploma syllabus."
500 ⊔ ⊔ ‡a"Published on behalf of the Chartered Institute of Marketing."
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement.
650 ⊔ 0 ‡aCommunication in Marketing.
710 2 ⊔ ‡aChartered Institute of Marketing.
CID ⊔ ⊔ ‡a010623182
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DAT 1 ⊔ ‡a20120815042742.0 ‡b2023-09-13T17:42:35Z
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