Advertising management;
selected readings,
edited by Harper W. Boyd, Jr. [and] Joseph W. Newman.

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Main Author: Boyd, Harper W.
Related Names: Newman, Joseph W.
Language(s): English
Published: Homewood, Ill. : R.D. Irwin, 1965.
Subjects: Advertising.
Physical Description: xi, 569 p. illus. 24 cm.
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