Applications in basic marketing.
APA Citation
McCarthy, E. Jerome (Edmund Jerome)., Perreault, W. D., McCarthy, E. Jerome (Edmund Jerome). (1990). Applications in basic marketing. Homewood, IL: Irwin.
MLA Citation
McCarthy, E. Jerome (Edmund Jerome), William D. Perreault, and E. Jerome (Edmund Jerome) McCarthy. Applications In Basic Marketing. Homewood, IL: Irwin, 1990.
Warning: These citations may not always be complete (especially for serials).