Applications in basic marketing.

APA Citation

McCarthy, E. Jerome (Edmund Jerome)., Perreault, W. D., McCarthy, E. Jerome (Edmund Jerome). (1990). Applications in basic marketing. Homewood, IL: Irwin.

MLA Citation

McCarthy, E. Jerome (Edmund Jerome), William D. Perreault, and E. Jerome (Edmund Jerome) McCarthy. Applications In Basic Marketing. Homewood, IL: Irwin, 1990.

Warning: These citations may not always be complete (especially for serials).