Global marketing management :
a casebook

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Main Author
Quelch, John A
Related Names
Bartlett, Christopher A., 1943-
Quelch, John A
Language(s)
English
Published
Mason, OH : Thomson/South-Western, c2006
Edition
5th ed. /
Subjects
Export marketing > Management > Case studies
Export marketing > Management
Physical Description
viii, 680 p. : ill. ; 24 cm
ISBN
0324322844 (alk. paper)
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