Global marketing management :
cases and readings /
[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.

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Related Names
Bartlett, Christopher A., 1943-
Quelch, John A.
Buzzell, Robert D. (Robert Dow), 1933-
Language(s)
English
Published
Reading, MA : Addison-Wesley, c1992.
Edition
2nd ed.
Subjects
Export marketing > Management > Case studies.
Export marketing > Management.
Note
Rev. ed. of: Multinational marketing management. c1988.
Physical Description
xi, 751 p. : ill. ; 24 cm.
ISBN
0201542803
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