Global marketing management :
cases and readings /
[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.

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Related Names: Bartlett, Christopher A., 1943-
Quelch, John A.
Buzzell, Robert D. (Robert Dow), 1933-
Language(s): English
Published: Reading, Mass. : Addison-Wesley Pub. Co., c1995
Edition: 3rd ed.
Subjects: Export marketing > Export marketing / Management > Export marketing / Management / Case studies.
Export marketing > Export marketing / Management.
Physical Description: x, 686 p. : ill. ; 23 cm.
ISBN: 0201539721
Locate a Print Version: Find in a library

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