Global marketing management /
[edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.

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Related Names
Bartlett, Christopher A., 1943-
Quelch, John A.
Language(s)
English
Published
Reading, Mass. : Addison-Wesley, c1999.
Edition
4th ed.
Subjects
Export marketing > Management > Case studies.
Export marketing > Management.
Physical Description
viii, 703 p. : ill. ; 24 cm.
ISBN
0201350629 (pbk.)
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