Global marketing management :
cases and readings /
[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.

APA Citation

Bartlett, C. A., Quelch, J. A., Buzzell, R. D. (Robert Dow). (1995). Global marketing management: cases and readings. 3rd ed. Reading, Mass.: Addison-Wesley Pub. Co..

MLA Citation

Bartlett, Christopher A., 1943-, John A Quelch, and Robert D. (Robert Dow) Buzzell. Global Marketing Management: Cases And Readings. 3rd ed. Reading, Mass.: Addison-Wesley Pub. Co., 1995.

Warning: These citations may not always be complete (especially for serials).