The marketing challenge of 1992 /
John A. Quelch, Robert D. Buzzell, Eric Salama.

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Main Author: Quelch, John A.
Related Names: Salama, Eric.
Buzzell, Robert D. (Robert Dow), 1933-
Language(s): English
Published: Reading, Mass. : Addison-Wesley Pub. Co., c1990.
Subjects: Corporations, Foreign > Corporations, Foreign / European Economic Community countries.
Marketing > Marketing / European Economic Community countries > Marketing / European Economic Community countries / Case studies.
Europe > Europe / Economic integration.
Physical Description: ix, 390 p. : ill. ; 24 cm.
ISBN: 0201515628
Locate a Print Version: Find in a library

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