Global marketing management : cases and readings

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090 ⊔ ⊔ ‡aHF1416.G56 1995
035 ⊔ ⊔ ‡a(OCoLC)30624384
245 0 0 ‡aGlobal marketing management : ‡bcases and readings / ‡c[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.
250 ⊔ ⊔ ‡a3rd ed.
260 ⊔ ⊔ ‡aReading, Mass. : ‡bAddison-Wesley Pub. Co., ‡cc1995
300 ⊔ ⊔ ‡ax, 686 p. : ‡bill. ; ‡c23 cm.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aExport marketing ‡xManagement ‡xCase studies.
650 ⊔ 0 ‡aExport marketing ‡xManagement.
700 1 ⊔ ‡aBartlett, Christopher A., ‡d1943-
700 1 ⊔ ‡aQuelch, John A.
700 1 ⊔ ‡aBuzzell, Robert D. ‡q(Robert Dow), ‡d1933-
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