Contemporary American marketing;
reading on the changing market structure.
Edited by Harper W. Boyd, Jr., and Richard M. Clewett.

Description

Main Author

Boyd, Harper W.

Related Names

Clewett, Richard M.

Language(s)

English

Published

Homewood, Ill., R.D. Irwin, 1962.

Edition

Rev ed.

Subjects

Marketing.

Physical Description

402 p. illus. 24 cm.

Locate a Print Version

Find in a library

Viewability