Contemporary American marketing;
readings on the changing market structure,
by Harper W. Boyd, Jr., Richard M. Clewett, and Ralph Westfall.

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Related Names: Westfall, Ralph L.
Clewett, Richard M.
Boyd, Harper W., ed.
Language(s): English
Published: Homewood, Ill., R.D. Irwin, 1957.
Subjects: Marketing.
USA.
Physical Description: 305 p. illus. 24 cm.
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