An evaluation of continuous consumer panels as a source of marketing information
[by] Harper W. Boyd Jr. and Ralph L. Westfall.

Description

Tools

Cite this Export citation file

Main Author: Boyd, Harper W.
Related Names: Westfall, Ralph L.
Language(s): English
Published: [Chicago] American Marketing Association, c1960.
Subjects: Consumer panels.
Physical Description: 20 p. 23 cm.
Locate a Print Version: Find in a library
Find in a library

Viewability

Item Link	Original Source
Full view	University of California

View HathiTrust MARC record

Similar Items

Cases in marketing management

Author: Westfall, Ralph L.
Published: 1961

Marketing research; text and cases

Author: Boyd, Harper W.
Published: 1956

Marketing research; text and cases

Author: Boyd, Harper W.
Published: 1972

Marketing research : text and cases

Author: Boyd, Harper W.
Published: 1966

Contemporary American marketing; readings on the changing market structure

Author: Westfall, Ralph L.
Published: 1957

Advertising procedures and practices of agricultural commodity promotion groups

Author: Frye, Robert E. (Robert Edward), 1923-2005.
Published: 1962

Cases in marketing strategy

Author: Boyd, Harper W.
Published: 1964

Contemporary American marketing

Author: Boyd, Harper W.
Published: 1957

Cases in advertising management

Author: Boyd, Harper W.
Published: 1964

Cases in marketing strategy

Author: Boyd, Harper W.
Published: 1958