Global marketing management : cases and readings

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245 0 0 ‡aGlobal marketing management : ‡bcases and readings / ‡c[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.
250 ⊔ ⊔ ‡a2nd ed.
260 ⊔ ⊔ ‡aReading, MA : ‡bAddison-Wesley, ‡cc1992.
300 ⊔ ⊔ ‡axi, 751 p. : ‡bill. ; ‡c24 cm.
500 ⊔ ⊔ ‡aRev. ed. of: Multinational marketing management. c1988.
504 ⊔ ⊔ ‡aIncludes bibliographical references.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aExport marketing ‡xManagement ‡vCase studies.
650 ⊔ 0 ‡aExport marketing ‡xManagement.
700 1 ⊔ ‡aBartlett, Christopher A., ‡d1943-
700 1 ⊔ ‡aQuelch, John A.
700 1 ⊔ ‡aBuzzell, Robert D. ‡q(Robert Dow), ‡d1933-
730 0 ⊔ ‡aMultinational marketing management.
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