Global marketing management :
cases and readings /
[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.

APA Citation

Bartlett, C. A., Quelch, J. A., Buzzell, R. D. (Robert Dow). (1992). Global marketing management: cases and readings. 2nd ed. Reading, MA: Addison-Wesley.

MLA Citation

Bartlett, Christopher A., 1943-, John A Quelch, and Robert D. (Robert Dow) Buzzell. Global Marketing Management: Cases And Readings. 2nd ed. Reading, MA: Addison-Wesley, 1992.

Warning: These citations may not always be complete (especially for serials).