Essentials of marketing research /
William G. Zikmund.

Description

Tools

Cite this Export citation file

Main Author: Zikmund, William G.
Language(s): English
Published: Fort Worth, Texas : Dryden Press, c1999.
Subjects: Marketing research.
Physical Description: xxii, 422 p. : col. ill. ; 26 cm.
ISBN: 0030243564
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Limited (search only)	University of California

View HathiTrust MARC record

Similar Items

Essentials of marketing research

Author: Zikmund, William G.
Published: 2003

Essentials of marketing research

Author: Zikmund, William G.
Published: 2007

Essentials of marketing research

Author: Proctor, Tony.
Published: 2000

Essentials of marketing research

Author: Kumar, V.
Published: 2002

Essentials of marketing research

Author: Kumar, V.
Published: 1999

Essentials of marketing research

Author: Hartley, Robert F., 1927-
Published: 1983

Essentials of marketing research

Author: Hair, Joseph F.
Published: 2008

Exploring marketing research

Author: Zikmund, William G.
Published: 2003

Exploring marketing research

Author: Zikmund, William G.
Published: 1994

Business research methods

Author: Zikmund, William G.
Published: 2003