Essentials of marketing /
Joel R. Evans, Barry Berman.

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Main Author: Evans, Joel R.
Related Names: Berman, Barry.
Language(s): English
Published: New York : Macmillan Pub. Co. ; c1984.
Subjects: Marketing.
Physical Description: xxi, 538, 56 p. : ill. ; 26 cm.
ISBN: 002334590X
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