Marketing strategy :
a decision-focused approach /
Orville C. Walker, Jr. ... [et al.].

APA Citation

Walker, O. C. (2006). Marketing strategy: a decision-focused approach. 5th ed. Boston: McGraw-Hill Irvin.

MLA Citation

Walker, Orville C. Marketing Strategy: a Decision-focused Approach. 5th ed. Boston: McGraw-Hill Irvin, 2006.

Warning: These citations may not always be complete (especially for serials).