Global marketing management /
[edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.

APA Citation

Bartlett, C. A., Quelch, J. A. (1999). Global marketing management. 4th ed. Reading, Mass.: Addison-Wesley.

MLA Citation

Bartlett, Christopher A., 1943-, and John A Quelch. Global Marketing Management. 4th ed. Reading, Mass.: Addison-Wesley, 1999.

Warning: These citations may not always be complete (especially for serials).