Global marketing management /
Masaaki Kotabe, Kristiaan Helsen.

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Main Author: Kotabe, Masaaki.
Related Names: Helsen, Kristiaan.
Language(s): English
Published: New York : J. Wiley & Sons, c2001.
Edition: 2nd ed.
Subjects: International business enterprises > International business enterprises / Management.
Export marketing > Export marketing / Management.
Physical Description: xxiv, 739 p., 12 p. of plates : ill. (some col.), col. maps ; 26 cm.
ISBN: 0471372897 (cloth : alk. paper)
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