Determinants of variations in the advertising-to-sales ratio :
a comparison of industry and firm studies /
by Paul W. Farris and Mark S. Albion.

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Main Author
Farris, Paul W.
Related Names
Albion, Mark S., 1951-
Marketing Science Institute.
Language(s)
English
Published
Cambridge, Mass. : Marketing Science Institute, 1980.
Subjects
Advertising.
Marketing research.
Note
On cover: Marketing Science Institute Research Program.
Physical Description
iv, 28 p. ; 28 cm.
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