Determinants of advertising intensity :
a review of the marketing literature /
by Paul W. Farris.

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Main Author: Farris, Paul W.
Related Names: Marketing Science Institute.
Language(s): English
Published: Cambridge, Mass. : Marketing Science Institute, c1977.
Subjects: Advertising > Advertising / Research.
Note: "September 1977."
"Preliminary research report"--Cover.
Physical Description: v, 40 p. ; 28 cm.
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