The advertising controversy :
evidence on the economic effects of advertising /
Mark S. Albion, Paul W. Farris.

Description

Main Author

Albion, Mark S., 1951-

Related Names

Farris, Paul.

Language(s)

English

Published

Boston, Mass. : Auburn House Pub. Co., c1981.

Subjects

Advertising > Advertising / Management.
Advertising > Advertising / Economic aspects.
Advertising media planning.

Physical Description

xxi, 226 p. : ill. ; 24 cm.

ISBN

086569057X :

Locate a Print Version

Find in a library

Viewability