Relationships between changes in industrial advertising and promotion expenditures and changes in market share /
by Paul W. Farris and Robert D. Buzzell.

Description

Tools

Cite this Export citation file

Main Author: Farris, Paul W.
Related Names: Buzzell, Robert D. (Robert Dow), 1933-
Marketing Science Institute.
Language(s): English
Published: Cambridge, Mass. : Marketing Science Institute, 1976.
Subjects: Advertising, Industrial.
Note: "December 1976."
Physical Description: v, 26 p. : ill. ; 28 cm.
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Limited (search only)	University of Michigan

View HathiTrust MARC record

Similar Items

Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures

Author: Buzzell, Robert D. (Robert Dow), 1933-
Published: 1976

Marketing costs in consumer goods industries

Author: Buzzell, Robert D. (Robert Dow), 1933-
Published: 1976

Mathematical models and marketing management

Author: Buzzell, Robert D. (Robert Dow), 1933-
Published: 1964

Value added by industrial distributors and their productivity

Author: Buzzell, Robert D. (Robert Dow), 1933-
Published: 1959

A basic bibliography on mathematical methods in marketing

Author: Buzzell, Robert D. (Robert Dow), 1933-
Published: 1962

Channel partnerships : a new approach to streamlining distribution : commentary

Author: Buzzell, Robert D. (Robert Dow), 1933-
Published: 1994

Determinants of advertising intensity : a review of the marketing literature

Author: Farris, Paul W.
Published: 1977

Marketing in an electronic age

Author: Barabba, Vincent P., 1934-
Published: 1985

Multinational marketing management : cases and readings

Author: Quelch, John A
Published: 1988

Consumer information processing : perspectives and implications for advertising

Author: Wilkie, William L.
Published: 1976