Consumer information processing :
perspectives and implications for advertising /
by William L. Wilkie and Paul W. Farris.

Description

Main Author

Wilkie, William L.

Related Names

Farris, Paul W.
Marketing Science Institute.

Language(s)

English

Published

Cambridge, Mass. : Marketing Science Institute, 1976.

Subjects

Advertising > Advertising / Research.
Consumers > Consumers / Mathmatical models.

Note

"August 1976."

Physical Description

vii, 153 p. : ill. ; 28 cm.

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