Marketing costs in consumer goods industries /
Robert D. Buzzell and Paul W. Farris.

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Main Author: Buzzell, Robert D. (Robert Dow), 1933-
Related Names: Farris, Paul W.
Marketing Science Institute.
Language(s): English
Published: Cambridge, Mass : Marketing Science Institute, 1976.
Subjects: Marketing > Marketing / United States > Marketing / United States / Costs.
Note: "Report no. 76-111."
Physical Description: 32 p. ; 28 cm.
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