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‡aThe global market :
‡bdeveloping a strategy to manage across borders /
‡cJohn Quelch, Rohit Deshpande, editors
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‡a1st ed
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‡aSan Francisco :
‡bJossey-Bass,
‡cc2004
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‡aviii, 424 p. :
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‡c24 cm
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‡aThe Jossey-Bass business & management series
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‡aMode of access: Internet.
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‡aGlobalization
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‡aInternational business enterprises
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‡aDeshpande, Rohit
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‡aQuelch, John A
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