Instructor's manual to accompany cases in marketing management /
Kenneth L. Bernhardt, Thomas C. Kinnear and Bonnie B. Reece.

Description

Main Author

Bernhardt, Kenneth L., 1944-

Related Names

Reece, Bonnie B., 1943-
Kinnear, Thomas C., 1943-

Language(s)

English

Published

Plano, Tex. : Business Publications, 1981.

Subjects

Marketing > Marketing / Decision making > Marketing / Decision making / Case studies.
Marketing > Marketing / Management > Marketing / Management / Case studies.

Physical Description

viii, 314 p. : ill. ; 28 cm.

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