Cases in marketing management /
Kenneth L. Bernhardt, Thomas C. Kinnear.

Description

Main Author

Bernhardt, Kenneth L., 1944-

Related Names

Kinnear, Thomas C., 1943-

Language(s)

English

Published

Dallas, TX : Business Publications, 1978.

Subjects

Marketing > Marketing / Decision making > Marketing / Decision making / Case studies.
Marketing > Marketing / Management > Marketing / Management / Case studies.

Note

Includes index.

Physical Description

xv, 570 p. : ill. ; 24 cm.

ISBN

0256020817

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