Dynamics of marketing principles :
a reader /
[edited by] Thomas C. Kinnear, Kenneth L. Bernhardt.

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Related Names: Bernhardt, Kenneth L., 1944-
Kinnear, Thomas C., 1943-
Language(s): English
Published: Glenview, Ill. : Scott, Foresman, c1983.
Subjects: Marketing.
Physical Description: 358 p. : ill. ; 24 cm.
ISBN: 0673158462 (pbk.) :
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Limited (search only)	University of Virginia

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