The Changing marketing environment :
new theories and applications : 1981 educators' conference proceedings /
Kenneth Bernhardt ... [et al.]

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Related Names: Bernhardt, Kenneth L., 1944-
American Marketing Association.
Language(s): English
Published: Chicago, IL : American Marketing Association, c1981.
Subjects: Marketing research > Marketing research / Congresses.
Marketing > Marketing / Congresses.
Physical Description: xiv, 471 p. : ill. ; 28 cm.
ISBN: 0877571511
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Item Link	Original Source
Limited (search only) no. 47	University of Michigan

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