Principles of marketing /
Thomas C. Kinnear, Kenneth L. Bernhardt.

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Main Author: Kinnear, Thomas C., 1943-
Related Names: Bernhardt, Kenneth L., 1944-
Language(s): English
Published: Glenview, Ill. : Scott, Foresman, c1986.
Edition: 2nd ed.
Subjects: Marketing.
Physical Description: xx, 759, 52 p. : col. ill. ; 24 cm.
ISBN: 0673182134
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