The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings

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245 0 4 ‡aThe Changing marketing environment : ‡bnew theories and applications : 1981 educators' conference proceedings / ‡cKenneth Bernhardt ... [et al.]
260 ⊔ ⊔ ‡aChicago, IL : ‡bAmerican Marketing Association, ‡cc1981.
300 ⊔ ⊔ ‡axiv, 471 p. : ‡bill. ; ‡c28 cm.
490 0 ⊔ ‡aSeries / American Marketing Association ; ‡vno. 47.
504 ⊔ ⊔ ‡aIncludes bibliographies and indexes.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing research ‡vCongresses.
650 ⊔ 0 ‡aMarketing ‡vCongresses.
700 1 ⊔ ‡aBernhardt, Kenneth L., ‡d1944-
710 2 ⊔ ‡aAmerican Marketing Association.
899 ⊔ ⊔ ‡a35128000832624 ‡cno. 47
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