The Changing marketing environment :
new theories and applications : 1981 educators' conference proceedings /
Kenneth Bernhardt [and others].
APA Citation
Bernhardt, K. L., American Marketing Association. (1981). The Changing marketing environment: new theories and applications : 1981 educators' conference proceedings. Chicago, IL: American Marketing Association.
MLA Citation
Bernhardt, Kenneth L., 1944-, and American Marketing Association. The Changing Marketing Environment: New Theories And Applications : 1981 Educators' Conference Proceedings. Chicago, IL: American Marketing Association, 1981.
Warning: These citations may not always be complete (especially for serials).