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Principles of marketing /
Thomas C. Kinnear, Kenneth L. Bernhardt.

APA Citation

Kinnear, T. C., Bernhardt, K. L. (1986). Principles of marketing. 2nd ed. Glenview, Ill.: Scott, Foresman.

MLA Citation

Kinnear, Thomas C., 1943-, and Kenneth L. Bernhardt. Principles of Marketing. 2nd ed. Glenview, Ill.: Scott, Foresman, 1986.

Warning: These citations may not always be complete (especially for serials).