Dynamics of marketing principles :
a reader /
[edited by] Thomas C. Kinnear, Kenneth L. Bernhardt.
APA Citation
Bernhardt, K. L., Kinnear, T. C. (1983). Dynamics of marketing principles: a reader. Glenview, Ill.: Scott, Foresman.
MLA Citation
Bernhardt, Kenneth L., 1944-, and Thomas C. Kinnear. Dynamics of Marketing Principles: a Reader. Glenview, Ill.: Scott, Foresman, 1983.
Warning: These citations may not always be complete (especially for serials).