Perceived quality :
how consumers view stores and merchandise /
edited by Jacob Jacoby, Jerry C. Olson.

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Related Names
Olson, Jerry Chipman, 1917-
Jacoby, Jacob.
Language(s)
English
Published
Lexington, Mass. : LexingtonBooks, c1985.
Subjects
Selectivity (Psychology)
Quality of products.
Consumers' preferences.
Physical Description
xiv, 311 p. : ill. ; 24 cm.
ISBN
0669082724 (alk. paper)
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Limited (search only)   University of California