Brand loyalty :
measurement and management /
Jacob Jacoby, Robert W. Chestnut.

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Main Author: Jacoby, Jacob.
Related Names: Chestnut, Robert W.
Language(s): English
Published: New York : Wiley, c1978.
Subjects: Brand choice.
Note: Includes indexes.
"A Ronald Press publication."
Physical Description: xiv, 157 p. : ill. ; 22 cm.
ISBN: 0471028452
Locate a Print Version: Find in a library

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