Experimentally validating a conceptualization of brand loyalty /
[by] Jacob Jacoby and David B. Kyner.

Description

Main Author

Jacoby, Jacob.

Related Names

Kyner, David B.

Language(s)

English

Published

[University Park, Pa.] : Pennsylvania State University, College of Business Administration, 1972.

Subjects

Marketing.
Consumers' preferences.

Note

Cover title.

Physical Description

29 pages ; 28 cm

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