Consumer response to price :
attitudinal, information processing perspective (condensed version) /
Jacob Jacoby and Jerry C. Olson.

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Main Author: Jacoby, Jacob.
Related Names: Olson, Jerry C. (Jerry Corrie), 1944-
Language(s): English
Published: University Park, Pa. : College of Business Administration, Pennsylvania State University, 1976.
Subjects: Consumers > Consumers / Attitudes.
Physical Description: 35 pages, 15 unnumbered pages ; 28 cm
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Item Link	Original Source
Limited (search only) no.40	Pennsylvania State University

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