Personal selling :
theory, research, and practice /
edited by Jacob Jacoby, C. Samuel Craig.

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Related Names: Craig, C. Samuel.
Jacoby, Jacob.
Association for Consumer Research (U.S.)
New York University. Institute of Retail Management.
Language(s): English
Published: Lexington, Mass. : LexingtonBooks, c1984.
Subjects: Selling > Selling / Congresses.
Physical Description: xvi, 316 p. : ill. ; 24 cm.
ISBN: 0669076066
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