Marketing research :
text and cases /
Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

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Main Author: Boyd, Harper W.
Related Names: Stasch, Stanley F.
Westfall, Ralph L.
Language(s): English
Published: Homewood, Ill. : Irwin, 1989.
Edition: 7th ed.
Subjects: Marketing > Marketing / Recherche > Marketing / Recherche / Cas, etudes de.
Marketing > Marketing / Recherche.
Marketingforschung
Fallstudiensammlung
Marketing research.
Marketing > Marketing / Recherche > Marketing / Recherche / Cas, Études de.
Marketing > Marketing / Recherche.
Marketing research > Marketing research / Case studies.
Marketing research.
Case studies.
Physical Description: xv, 816 pages : illustrations ; 25 cm
ISBN: 9780256068139
0256068135
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Limited (search only)	University of Illinois at Urbana-Champaign

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