Cases in advertising and communications management
[by] Stephen A. Greyser.

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Main Author: Greyser, Stephen A.
Language(s): English
Published: Englewood Cliffs, N.J., Prentice-Hall [c1972]
Subjects: Advertising > Advertising / Case studies.
Physical Description: xvi, 665 p. illus. 24 cm.
ISBN: 0131184970
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Limited (search only)	University of Minnesota

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