Marketing research and knowledge development :
an assessment for marketing management /
John G. Myers, William F. Massy, Stephen A. Greyser.

Description

Tools

Cite this Export citation file

Main Author: Myers, John G.
Related Names: Greyser, Stephen A.
Massy, William F.
Language(s): English
Published: Englewood Cliffs, N.J. : Prentice-Hall, c1980.
Subjects: Marketing research > Marketing research / United States.
Physical Description: xiv, 306 p. : ill. ; 24 cm.
ISBN: 0135576865
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Limited (search only)	University of California

View HathiTrust MARC record

Similar Items

Cases in advertising and communications management

Author: Greyser, Stephen A.
Published: 1981

Consumer affairs and marketing management

Author: Greyser, Stephen A.
Published: 1970

Cases in advertising and communications management

Author: Greyser, Stephen A.
Published: 1972

Planning in marketing; a selected bibliography

Author: Massy, William F.
Published: 1962

Resource allocation in higher education

Author: Massy, William F.
Published: 1996

Honoring the trust : quality and cost containment in higher education

Author: Massy, William F.
Published: 2003

Cases in advertising and communications management

Author: Greyser, Stephen A.
Published: 1992

Planning models for colleges and universities

Author: Hopkins, David S., 1921-
Published: 1981

Marketing management

Author: Boyd, Harper W.
Published: 1972

The PhD factory : training and employment of science and engineering doctorates in the United States

Author: Goldman, Charles A., 1964-
Published: 2001