Marketing research and knowledge development :
an assessment for marketing management /
John G. Myers, William F. Massy, Stephen A. Greyser.

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Main Author: Myers, John G.
Related Names: Greyser, Stephen A.
Massy, William F.
Language(s): English
Published: Englewood Cliffs, N.J. : Prentice-Hall, c1980.
Subjects: Marketing research > Marketing research / United States.
Physical Description: xiv, 306 p. : ill. ; 24 cm.
ISBN: 0135576865
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Limited (search only)	University of California

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